The Weekly Roundup
Small Business Saturday is right around the corner—November 25, 2017. How are you reaching out to your community to get them to “shop small” at your store? Beyond signage and deeper discounts on front-end merchandise, there are a host of ways to maximize your outreach:
- Increase foot traffic by providing health screening services, like cholesterol testing, or raising awareness around particular health conditions.
- Hire musicians to play in your store or right outside to help attract customers. Is there a jazz band at your child’s school or a group of adults willing to carol in front of your store?
- Make sure your social media plan is up-to-snuff. Check out this list of ideas. Be sure to use hashtags like #ShopSmall or #SmallBusinessSaturday on all your social posts. You might also look for a way to reward a “check-in” at your store to encourage word-of-mouth.
- Consider donating a portion of your day’s sales to a favorite community charity and give customers a reason to feel good about shopping at your pharmacy.
- Before the influx of customers hits, don’t forget to walk your own store to make sure it’s organized well, visually appealing, roomy enough to move around in bulky winter coats, and “fresh” feeling. Simply rotating some merchandise before the big day can help.
- Perhaps most importantly, think of this contact with customers as the beginning of your relationship with them—not a one-shot deal.
If you have some extra time next week between basting your turkey, watching football, and preparing for Small Business Saturday, take a look at these listening tips for physicians that are relevant for any care provider. They’re part of a series of stories on Transforming Health Care that are worth a read. We wish you a safe and happy Thanksgiving holiday!
Here are a few other stories that might be of interest:
- Avoid talking about politics...and here are a few additional safety tips for next week’s Thanksgiving holiday.
- More bad news for sugar. New linkages being studied between poor glucose metabolism and Alzheimer’s disease (log in required).
- FDA announces guidance for new cellular therapies and other advances in regenerative medicine.
- Is it too soon to think about seasonal allergies? Check out these new clinical guidelines for seasonal allergies. Original study can be found here (for purchase).
[Editor’s note:] Our inboxes are stuffed with newsletters and our coffee tables stacked with magazines and industry digests. I’m sure yours are, too. So we’ve decided to run a weekly sampling of interesting stories, issues coverage, and business ideas we come across each week. We hope you’ll share some of your favorites, too. Drop us a line at email@example.com.
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