Offer Your Medicare Expertise
Medicare Open Enrollment is here, and your patients need your help!
You are in a unique position to serve your current and future patients at a time in need. Over the next month, everyone 65 and older will be considering their Medicare and prescription options—and, as you know, they may be choosing between several difficult financial options. Some will try to make their decision on their own. Many others will turn to their children or other family or friends for help. This is where you come in. You can be the trusted expert they can count on for guidance.
Beyond the satisfaction of helping your valued patients, offering Medicare services is a great way to attract more people to your store. Baby Boomers are turning 65 at an incredible rate. In fact, about 10,000 Americans turn 65 every single day.
Don’t allow those patients to go to a big-box store or mail-order pharmacy. Offer patients something others can’t: your attention and expertise.
Here are some points to remember when helping patients:
- Give pros and cons of plans based on their own prescriptions.
- Their prescriptions may change over time. When patients are in your store, select one of their prescriptions to run a comparison among plans.
- You probably already reach out to your customers regularly. Develop Medicare-specific communications to let patients know you can help them choose the best plan for them.
- Remember: You cannot push your patients toward a certain plan, but you can educate them about their options.
For more information on what you can achieve during Open Enrollment, download our Medicare Part D Playbook. The playbook focuses on taking advantage of your experience and overcoming common objections you will hear from patients. Then, check out the additional Medicare resources available on our website as well.
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