Community Pharmacy Conversations: Direct-to-Consumer Pharmaceutical Advertising [audio]

December 02, 2016 | Pamela Youngberg Dickson

Before the wave of direct-to-consumer advertising (that makes claims), which is allowed only in the U.S. and New Zealand, drug manufacturers provided information on prescription drugs directly to prescribers. Today, open a magazine or turn on the television and they are hard to miss. In this edition of Community Pharmacy Conversations, Northfield, MN, pharmacist Jessica Astrup Ehret talks about the emergence of direct-to-consumer pharmaceutical manufacturing. Tune in to learn:

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