One of the most exciting digital outreach opportunities for community businesses—according to Denver-based Alex Porter, CEO of Location3—is the “near me” function introduced by Google. It’s gained 500 percent in usage over the past two years. Porter presented “Get Local! Increasing Pharmacy Revenue with Digital Marketing” at ThoughtSpot 2019 and shared several ways for community pharmacies to do better with their local marketing efforts. Here are three critical components to add to your strategy.
The conceptual framework for a new diabetes prevention program went through a series of pilots across the country in 2016, each coming to the same conclusion: it works. Over the typical course of a 15-month program, healthcare cost savings of more than $2k per participant were achieved. The pilot programs, many of which were run through local YMCAs, provided enough proof of concept to warrant the launch of the National Diabetes Prevention Program which supplies education, coaching, and support to patients. Once those patient outcomes are met, with its built-in opportunity for profit, the program is a boon to pharmacists, who are often untapped resources in the fight against the disease.
In the “National Diabetes Prevention Program: An Opportunity for Pharmacy” presentation at ThoughtSpot 2019, co-presenters Bill Popomaronis (NCPA), Ashley Keller (STRAND Clinical Technologies), and Donna Avant, RPh (Ehrhardt Pharmacy), identified a few tips for taking advantage of the program in the community pharmacy setting.