The Weekly Roundup: Immunization Misinformation (2.22.19)

February 22, 2019 | Pamela Youngberg

Even as a widespread outbreak of measles worries health officials in the Pacific Northwest, Facebook is under fire for spreading anti-vax messages via group recommendations. The algorithms that power websites where Americans get often inaccurate health-related information from, says Rep. Adam Schiff (D-CA), “are not designed to distinguish quality information from misinformation or misleading information, and the consequences of that are particularly troubling for public health issues.” The Wall Street Journal is reporting that another social platform, Pinterest, has stopped returning search results for “vaccination” in an effort to curb misinformation. Studies have even connected immunization with better heart health, which makes February a great time to talk with patients about vaccines like Tdap. Besides being a public health threat, there’s no doubt that immunizations create opportunities for both revenue—but what can pharmacists do to promote them, especially among the unscientifically inclined? Here’s a place to start: Check out this audio discussion with some of the misinformation surrounding vaccination, and feel free to share the link with your patients via email or across your social media feeds.

Here are a few other stories that might be of interest:

  • A new border war? Rep. Peter Welch (D-VT) introduced a bill this week that would legalize the import of insulin from Canada by patients, pharmacists, and wholesalers.
  • Diversify and prosper. Check out these examples of how independents are competing in the 21stcentury.
  • If you can’t feed a team with two pizzas, it’s too large. In what may be good news for your pharmacy, small teams play an important role in driving innovation.
  • The FDA has announced a new pathway for the development of generics.

[Editor’s note:] Our inboxes are stuffed with newsletters and our coffee tables stacked with magazines and industry digests. I’m sure yours are, too. So, we’ve decided to run a weekly sampling of interesting stories, issues coverage, and business ideas we come across each week. We hope you’ll share some of your favorites, too. Drop us a line at

Pamela Youngberg

Before she came to Smart-Fill, Pamela developed marketing strategy and content for a range of technology start-ups and large-cap enterprises. Outside the office, she's into cycling, renaissance history, cooking, and exploring the outdoors in the beautiful Pacific Northwest.

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